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Customer Success Story – How we helped establish an employer brand for a publicly traded SaaS company new to the Pacific Northwest (Seattle)

The Full Customer Story

Our client, a publicly traded software company with a mission to make people smarter through innovative online digital solutions aimed at more than 2,000 universities, school districts and institutions around the world.

In May of 2017, we were retained by the Talent Acquisition team of this client, a software as a service company which recently completed its initial public offering (IPO) and had ambitious plans for expansion. Feeling as though they’ve exhausted the talent pool near their headquarters, our client decided to expand into the Seattle region. The plan was to establish a new research and development outpost in order to lure top research and development talent from the hot Seattle tech market.

The Challenge & Objective

Their existing Talent Acquisition team was unfamiliar with the region, lacked an employer brand and talent network to source from. These obstacles seemed to deeply impact the initial purpose of coming to Seattle and scaling quickly. The objective was to establish a first time employer brand in the region, as we have reputably accomplished for past clients (please inquire about similar case studies). The initial hiring plan was to build four research and development teams that would total more than 40 combined new engineering and management professionals. Furthermore, we were tasked with providing data-driven consulting pertaining to compensation, benefits architecture, as well as offer presentation and closing strategies.

The Game Changing Results

This newly retained engagement is developing as expected. We’ve begun building an employer brand and awareness among local tech communities. This has resulted in an established an expansive pipeline of talent from targeted companies as chosen by our client.

Significantly reduced the cost of each hire by as much as 25% when compared to our competitors. The most frequently sourced job titles included Senior Software Engineer, Senior Software Engineer in Test and Product Management.

More About Verticalmove

Verticalmove is a world-class business consulting firm that solves complex human capital challenges among the most admired companies globally such as Microsoft, SAP,, Teradata, Polaris Industries, Ellie Mae and We’ve assembled a top-notch team of recruitment experts that help our clientele attract and retain the brightest Executive, Technical, Sales and Marketing professionals through our Confluence RPO, Executive Search and Contract Contingent Workforce services. With operations in the Pacific Northwest, San Francisco, New York and Europe, we continue to expand our reach with every new relationship we establish.

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